AI, the citizen, and employment at the heart of ABA Technology's strategy
ABA Technology places artificial intelligence at the service of the citizen, employment, and industrial modernization in its strategic plan. By participating in the digital transformation dynamic of Morocco, the company works to reduce the digital divide, stimulate the creation of skilled jobs, and strengthen national industrial sovereignty through technological innovation.
A human-centered strategy and digital transformation
ABA Technology structures its strategy around artificial intelligence (AI) not only as a technological lever but also as a vector for social and economic impact. The company aims to bring AI solutions closer to the concrete needs of citizens while stimulating skilled employment and the modernization of the Moroccan industry.
This positioning places the company at the heart of the country's digital transformation, aligning with public policies and national orientations to make AI an asset for competitiveness, inclusion, and coexistence.
AI at the Service of Citizens and Employment
The ABA Technology strategy is broken down into concrete actions aimed at:
Skills development: Development of programs that reduce the digital divide by training talent in the fields of AI and digital technology.
Creation of skilled jobs: Integration of digital technologies in key industrial sectors to generate new professional opportunities.
Civic digital inclusion: Design of accessible digital solutions that improve daily life, facilitate access to services, and enhance the citizen experience.
Modernization of industries: Adoption of AI to make the industrial fabric more competitive, resilient, and innovative.
These approaches illustrate how AI can be a tool for social and economic impact, strengthening the interaction between technology and human needs.
An ethical, inclusive, and sovereign-based AI
ABA Technology integrates the challenges of industrial sovereignty into its approach, recognizing that modernization requires local mastery of AI technologies and associated skills.
The strategy emphasizes:
Social Responsibility: AI must serve the collective interest, respecting ethics, transparency, and human values.
Citizen Integration: ensuring that digital technologies truly meet the expectations of the populations.
Strengthening Local Capacities: supporting the national ecosystem to develop skills, infrastructures, and tailored solutions, thereby reducing external dependence.
This approach reaffirms ABA Technology's commitment to responsible, inclusive, and sustainable innovation in the service of society.
Key Message: Artificial intelligence is not a technological end in itself, but a catalyst for social impact, job creation, and sovereignty, serving the citizen and the development of the country.
